Information Systems for Environmental Sustainability

How IT can make the world a greener place

Web 2.0 & Sustainability

Leave a comment

Comments on triplepundit.com from Ryan Whisnant on the Erb panel on “Green Tech: How the Web and Information Technology are Empowering Sustainability.”:

Beyond the social media side of web 2.0, there is vast world of opportunity in applying technology within the enterprise to enable sustainable practice. But the application of “green IT” is, as Melville put it, “still in the Stone Age.” Surprisingly, many large companies are still using spreadsheets to manage their carbon emissions. He envisions software in the future that will allow financial and sustainability statements to merge in some standardized format, and expects carbon management IT solutions to develop into a multibillion industry. Ultimately, technology is only an enabler and an expression of the underlying business and organizational structure. You can’t just throw technology at a business problem and expect results. Technology only supports an organization in changing how it does business – it should not drive the process.

About these ads

Author: nigelpm

Associate Professor of Information Systems, Stephen M. Ross School of Business, University of Michigan. Research/teach/consult - how IT transforms value generation in firms, focusing on corporate sustainability performance (energy reduction and carbon emission management).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 137 other followers