Information Systems for Environmental Sustainability

IT, Resource Productivity, Environmental Preservation, and the Fourth Industrial Revolution

Web 2.0 vs. Power Cos.: Friends or Foes?

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According to ConnectedPlanetOnline, at the inaugural Grid ComForum smart-grid conference in Santa Clara, some power companies welcome collaborating with Google et al. to improve customer services:

John Bubb, head of product management for Southern California Edison’s Edison Smart Connect program, said the utility would welcome working with Google or Microsoft’s service as a way to augment their offering.

Other powercos have a different strategy:

Shaun Summerville, marketing program manager at Detroit Edison, on the other hand, said that [DTE] is intent on owning the customer data and is hesitant to work with a third-party like Google at all. Both utilities are still figuring out how they would respond – [DTE] is launching a smart-grid pilot this summer – but the comfort level clearly varies.

Is it about owning the customer data? Figuring out how to monetize it? Figuring out how to equitably share the proceeds?

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Author: nigelpm

Associate Professor of Information Systems, Stephen M. Ross School of Business, University of Michigan - Helping organizations to navigate digital transformation.

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