Social media is changing the way top-down companies are run, affecting recruiting, communications, research and development, and even how things are made. But have you considered how social networking is enabling companies to address social change? An esteemed panel at last week’s Social Media Week session Putting The Social In CSRpresented emerging practices in corporate social responsibility and how they are increasingly tied to social networks….
Other organizations are setting up social platforms as places for their employees to connect around sustainability, social change and community service activities. But unlike traditional intranets, these platforms connect to networks such as Facebook and Twitter, where their employees already are communicating daily. “It’s a way for employees to show each other the difference they’re making, to garner support from their colleagues and to get the word out to the world at large in a quick and inexpensive way,” panelist Deb Berman explained. Her company, JustMeans, creates such corporate communities, integrates them with popular social networks and aggregates follower data via back-end analytic tools.