Revealing tidbits suggesting functional and strategic differences between startup Hara and expanding-into-the-green-space incumbents such as SAP.
“We didn’t use [Clear Standards] to track our reduction efforts, so in that sense it’s not quite apples to apples,” he said….
About half of Intuit’s footprint comes from electricity from its facilities and data centers, Shah said. The remainder includes employee commuting (20 percent), travel (10 percent), its supply chain such as packaging and marketing materials from cradle to grave (15 percent), and some other small items. The company is already trying to address some of this with video conferencing and commuter benefits, he said…
The mitigation dimension of carbon management (does this mean SAP’s product didn’t meet expectations here?):
Shah said he was attracted to Hara’s product because he was having a difficult time modeling Intuit’s reduction initiatives. He said there are a lot of assumptions that have to be made in the modeling process.
On the benefit of a startup:
He liked the fact Hara was a startup focused on the environmental management space, and that the company could include and track all of Intuit’s initiatives with its dashboard. Though the partnership is still early days, he’s “cautiously optimistic” Hara will be able to deliver on its promises, while providing data that offers a return on investment.
On Sustainability 2.0:
Shah said he was also impressed with the types of companies with which Hara has been able to develop relationships.
“They seemed focused on creating a community out of their customers,” he said.
On Hara’s moving target of functionality:
Since Hara came out of stealth, he said the company has added new features including an alternative energy technology aspect so customers can search through best practices and see what meets their needs.
Hara also now offers government and incentive rebate tracking, and a connection with real-time data and sensoring at the submetering level with utilities for its customers [more].