What is the role of IT in greenwashing? That’s a question that came up at an Erb panel last week.
With new rules taking hold in the U.S. and U.K. requiring companies to report their carbon footprints, the market for carbon monitoring software should be expected to boom.
While this is good news for vendors, it also is likely to highlight the fragmented, topsy-turvy nature of this still evolving market place. It also means wrestling with the industry’s biggest fear: greenwash, the notion that the software is whitewashing carbon use and emissions to make a company look good.
I’m not sure if I agree that this is “the industry’s greatest fear.” It’s not even clear what industry this is referring to. Is the basic idea here that software can enable a firm to fudge its numbers? Pretty serious claim, if so, which I wouldn’t make without some evidence to back it up…
Exxonmobil’s decision to buy software from Locus Technologies shows the huge opportunites ahead of environmental management software.
Or maybe it just means that they need to comply with EPA, SEC, et. al.
In a downplayed announcement on Monday, the oil giant and past global warming naysayer ExxonMobil said it had begun implementing carbon-monitoring software from Locus Technologies. The move suggests that even some of the most reluctant corporations see the value in a genuine effort to keep track of CO2 and other greenhouse gas contributors.
I should start a “reluctant corporation” list of firms that adopt CMS.