Information Systems for Environmental Sustainability

IT, Resource Productivity, Environmental Preservation, and the Fourth Industrial Revolution

Web 2.0 & Sustainability

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Comments on from Ryan Whisnant on the Erb panel on “Green Tech: How the Web and Information Technology are Empowering Sustainability.”:

Beyond the social media side of web 2.0, there is vast world of opportunity in applying technology within the enterprise to enable sustainable practice. But the application of “green IT” is, as Melville put it, “still in the Stone Age.” Surprisingly, many large companies are still using spreadsheets to manage their carbon emissions. He envisions software in the future that will allow financial and sustainability statements to merge in some standardized format, and expects carbon management IT solutions to develop into a multibillion industry. Ultimately, technology is only an enabler and an expression of the underlying business and organizational structure. You can’t just throw technology at a business problem and expect results. Technology only supports an organization in changing how it does business – it should not drive the process.


Author: nigelpm

Associate Professor of Information Systems, Stephen M. Ross School of Business, University of Michigan - Helping organizations to navigate digital transformation.

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