How to enable individuals to
- learn how well corporations are doing on managing carbon emissions,
- use the power of networks to voice their concerns and make a difference, and
- make it fun?
Why not use slick social networking style “playing cards” with a “carbon leader board” based on various rated dimensions such as public statements, carbon reduction commitments, etc.
Then, show people how to make their voice heard (or in this case, use the power of crowds to affect Google searches) by illustrating how to add links in their blogs, facebook pages, twitter posts, etc., to raise awareness about the company’s strengths and limitations in managing carbon. (Raise the prominence of the Greenpeace analysis of Cisco when someone types in the CEO’s name: right now the Greenpeace page is on the second page of hits when Googling the CEO’s name, but that could change if enough people did this).
Greenpeace calls it the “CoolIT Challenge.” (Disclaimer: No rating system is perfect and I’m sure that some of the numbers are debatable, but it’s an important start and demonstrates what might be done beyond the IT sector…).