From “The Accountability Web: Weaving Corporate Accountability and Interactive Technology” (Baue and Murninghan 2010)
Corporate accountability and Web 2.0 share a common thread: both are rooted in interaction and thrive on engagement. This overlap creates opportunities for corporate accountability and Web 2.0 to join forces to create mutual benefits for firms and their stakeholders.
Below is the article’s framework describing how engagement is rising with the progression of social media. It’s not clear to me what the underlying dimension is for the “tools” progression. And calling social media “tools” (though concise) masks their system nature.