We hosted a conference here at the Ross School last week that allowed me to showcase a case study I’ve developed on carbon management systems. I started the mini-case discussion with a few questions:
How many of your organizations publish an annual sustainability report?
About half the hands go up.
What’s inside of these reports. Have you read them?
Only two hands go up, both from SAP: Bob LoBue VP Global University Alliances and Paul Hofmann,VP, Group of the Chief Scientist. Bob and Paul were very aware of key sustainability metrics used by SAP, e.g., GHG/employee and energy use.
Why might this be the case? Well, when you visualize metrics like this in your online sustainability report, it’s easy to see how awareness of sustainability information and metrics (provided by innovative information systems) might be a driver of a sustainability culture: