I’m trying … to get 15K developers and 60k people at the company to think about how can they take sustainability and make it part of the software they write everyday, software that manages airports, utilities, production plants and so forth.
- awareness and transparency (survey of employee transport habits –> put data into dashboard)
- tools and processes (ideation contest, demo jam –> car pooling app)
- incentives: harness fear / greed / aspiration – “make new friends” rather than “save the earth” as a tag line
- leadership role models – CEO used car pool app (CEO car pooled with employees)